Squidoo is quite unique in that it offers many different possibilities for adding affiliate modules to your lens.
One way of approach to this is to add affiliate modules that support the content of your lenses. For example, a lens about a young girl's stuffed animal collection is FULL of content about the specific characters she loves. The affiliate modules that she selected enabled her to offer some of those characters for sale, so if a person became interested and involved in her hobby, they too could own some of those animals. This is a SUPPORT module.
The second approach is to create a lens that is ONLY affiliate modules. One chooses a topic, say garden rakes, slaps up several affiliate modules, looking for every possible garden rake offered by all the Squidoo affiliates, add the tags, and a bio that says 'hello world, this is my bio, I can edit it later' or 'I hope you buy your garden rakes from me.'
The long tail means, among other things, that there are A LOT OF ENTRY POINTS into the market, just as your squidoo lens is. It means if you could easily build a lens on garden rakes, because traffic looking for garden rakes is X per month, adsense ads get X per month, and you expect a residual income of X per month; so could many other people. They can all sit at their computer and in a few minutes have a lens just as compelling and with just as great a selection as yours. The potential for sucess becomes more and more diluted.
Go out of your way to know your products, know what you like and don't like about them, build some credibility with your audience. I expect that Diddl will be a very successful lens as it finds its audience and market, and the audience and market find that lens.
1 comment:
I had some fun (especially in the beginning) playing around with lenses containing content plus affiliates, versus lenses "parked" with only affiliate links (ie, waiting for me to get around to adding the content). It's satisifying to note that lensrank and visitor numbers do improve with the level of content you add to a lens. It means that hard work thinking and writing on your topic really does pay off. The lenses I published experimentally with very little content in them, get no traffic at all - which is as it should be, I don't really want people seeing those just yet.
Also - (this is true for me, but I believe others feel the same), when a visitor ends up on a page that has content, even if they just skim that content, they are more likely to stay long enough to cast an eye over the affiliates and consider whether they need any of those items. When I land in a page that is nothing but affiliate links (or even just ordinary links), I immediately click out, without reading any further.
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