Building Great Commerce Lenses #1

A great feature that can help your sales and the overall look and feel of your lens is the bio feature. It is one of the entry points to your lens, a window.

It is very easy to overlook this, especially when you are busy, but customers do not. Actually, when we signed up for squidoo, our understanding of what we were doing was in one place. After having DONE it for a while, our understanding takes us to another place. Usually, though, our initial bios don't change.

What many lensmasters don't know is that your bio can be different for each lens! My corvette lens doesn't benefit from my bio that I did for the Amish lenses, and vice versa. When I edited the corvette lens bio, it did not change the bio on the Amish lenses. This is a terrific feature for you to benefit from.

The very best lenses all have certain elements in common:

Who
What
When
Where
Why
How.

The bio is the best place for why, and why you, to be explained. An excellent bio that explains why you like the products you offer, or why you designed them, why you're pleased with them, is very encouraging for a visitor.

We only have one chance in front of a potential customer. If they feel 'satisfaction' when they come to your page, they will likely come back again and again. This 'stickiness' is what makes for repeat sales and your success as you build. Don't overlook what a strong bio can add to your page.

Tutorial: One Star: Yes, I See You

I have several groups, each of which have been formed for a specific reason. I am one group-master among many. My standards are my own, please do not expect any other group-masters to use the same guidelines. If you follow my guidelines, I believe you will do better with other group- and lens- masters, as well as your visitors, but these are not something to hold others to AT ALL.

A one star rank from me, as a group master means this: Yes, I have seen your page. I have READ each module. I have noticed the features you have put there. I have seen which modules you have used and why. I do not click on affiliate links or google ads. If you have a link to a website, I DO click on that to see what you are trying to show me. If you show a link for reference or information purposes, I click on that. I look to see if I can contact you with questions. I look to see if I could leave a comment if I wanted to. Unless this is your only lens, I also click on your lensmaster name and see your roster of other lenses. I look at your top lens AND I look at your bottom lens. I look to see if you have ever commented on my lenses, other group lenses, have commented in the lounge, are signed up for contests, and I read any comments other people have left for you.

So, yes, I have seen your page and looked it over carefully. Ihave made a study of it. I know what's there & I know what's missing.

Everyone always BEGINS with a 1 star in my groups.