There is a dramatic surge in duplicate lenses. In a big way, this is because of the increasing number of affiliate programs that are doing 'mega marketing' to get loads and loads of people who are willing to set up websites for free just to get a commmission on their products.
Here is a blog post from Bum Marketing about how to duplicate the higher traffic affiliate lenses, primarily offering click bank products. Recommending the 'Squidoo Tricks' ebook shilled by Tiffany Dow, and 'Squidoo Secrets,' these combine to guarantee that anything you do can and will be taken and 'rewritten' in order to copy and perhaps 'improve on' your performing lenses. This could indeed be done for any lens that doesn't have original and difficult to duplicate content.
This is also what they teach others who are new to Squidoo but coming in based on their 'outreach.' These new people form groups having 'contests' to vote each other's lenses 'up' (and other's down? its happened before, but I haven't seen these folks mention that as a strategy yet), and these contests primarily vote their OWN things up FIRST, others after, and repeated contests, repeated new people desperate to make a living on the internet, all come along happily for the ride they're being taken on.
Along with the spam lenses (splenses) that this approach creates, which groupmasters see, it poses for you the difficulty of creating the types of lenses that aren't easily duplicated.
As I cull the Mall group, I'll be looking for the telltale signs. I also won't be able to serve lensmasters well if there are too many duplicates of the same type of lens.
While these lens duplicators are coming in by the thousands to supplant the work you have done, consider ways that you can make content the king of your lenses and make things difficult to duplicate. It will help you very much.
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