Wednesday, March 14, 2007
Participating in Squidoo- Google's 0.02% Rule
Hype is one way that Google determines whether a website is worthy of a high page ranking. We have been told that Google algorithms consider any superlatives of over 0.02% to be overly hyped, and such websites drop and will continue to drop in the Google page rankings.
Our new Mall ranks quite high in Google rankings, and my intention is to make this a brand new internet shopping experience for people who have never tried Squidoo. So, when Google makes it generally known that their algorithms now account for hype, then this must also be a concern to me to keep our page rankings high and increase our traffic.
Furthermore, a 'hype factor' higher than Google algos allows puts Squidoo at risk overall. Right now we are highly favored by Google and as we have seen, that favor could/can/has changed overnight for many a website!
As I remodel the Mall on Squidoo I am observing the amount of hype and superlatives in each page. If there is going to be highly complimentary descriptions, I would like them to be in the context of the Mall group!
Just one overhyped lens means there can be no superlatives of any kind for the next 98 lenses!
Take a new look at your lenses, your titles, your descriptions and your tags and minimize the hype and superlatives that you use. This way your lens won't be an overall drag on the page rankings the entire Mall can receive from Google, and all the efforts I make to improve our Google presence won't be hampered.
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