A great feature that can help your sales and the overall look and feel of your lens is the bio feature. It is one of the entry points to your lens, a window.
It is very easy to overlook this, especially when you are busy, but customers do not. Actually, when we signed up for squidoo, our understanding of what we were doing was in one place. After having DONE it for a while, our understanding takes us to another place. Usually, though, our initial bios don't change.
What many lensmasters don't know is that your bio can be different for each lens! My corvette lens doesn't benefit from my bio that I did for the Amish lenses, and vice versa. When I edited the corvette lens bio, it did not change the bio on the Amish lenses. This is a terrific feature for you to benefit from.
The very best lenses all have certain elements in common:
Who
What
When
Where
Why
How.
The bio is the best place for why, and why you, to be explained. An excellent bio that explains why you like the products you offer, or why you designed them, why you're pleased with them, is very encouraging for a visitor.
We only have one chance in front of a potential customer. If they feel 'satisfaction' when they come to your page, they will likely come back again and again. This 'stickiness' is what makes for repeat sales and your success as you build. Don't overlook what a strong bio can add to your page.
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