Have PRODUCTS. Something that I can order by quantity, for example, I'd like 3 of these please.
That means I will see PRICING. All of the affiliate modules, when product is shown, also show pricing. Cafepress shows pricing. If you are offering your own unique set of products, you will show pricing. If I see no pricing, then I do not feel good about your lens, because I feel like you are only attempting to promote a MLM scheme. While that may be a worthy cause, this is not the purpose of the Mall on Squidoo.
That means I will see a 'click here to order product.' We are hoping to attract customers for our products. That's the whole point. If there is not a way for product to be ordered, we will frustrate our visitors and make us all look bad.
Service oriented lenses are ok, AS LONG AS THEY OFFER A RELATED PRODUCT.
If there are no products, then there are other places in Squidoo for them and other groups more suited to what you do offer.
I will be revisiting each mall lens to double check that each of them offers purchasable product, shows pricing and offers an ordering feature.
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